CNN Underscored | Explores | The Lego obsession and the power of the brick

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October 11, 2025

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In this episode of Underscored Explores, we dive into the creative and captivating world of Lego, the iconic building blocks that have sparked imaginations for generations. With something for every age, skill level and interest, Lego has become more than just a toy; it’s a culture. We meet passionate fans who’ve taken their love of Lego to the next level, from builders who’ve turned their hobby into a career to collectors with mind-blowing brick creations. Our journey takes us inside Lego’s flagship store on Fifth Avenue in New York City, where we hope to capture some of the magic that fuels this global phenomenon.

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