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SeatGeek didn’t become one of the biggest names in ticketing by following the playbook. It started as a simple ticket search engine on the TechCrunch 50 stage (now known as TechCrunch Battlefield) and took on the industry’s massive incumbents by expanding its vision, surviving industry-defining challenges, and convincing investors that even a monopoly could be disrupted.
In this episode of Build Mode, host and Startup Battlefield lead Isabelle Johannesen sits down with Jack Groetzinger, co-founder and CEO of SeatGeek, to unpack the company’s 17-year journey from startup to industry leader. Jack shares how SeatGeek raised nearly $400 million in venture capital, why he believes founders should think about expanding rather than pivoting, what it was like fundraising during the COVID-19 shutdown of live events, and why the company ultimately walked away from its planned SPAC. He also explains how founders can convince investors to back them against an entrenched incumbent, why your first hires define your company’s future, and how AI is reshaping the future of live entertainment and ticketing.
Chapters:
00:00 – Intro: How SeatGeek Took on Ticketmaster
01:09 – From Startup Battlefield to Building SeatGeek
04:03 – Finding Product-Market Fit in a Broken Ticketing Industry
05:54 – Why SeatGeek Expanded Instead of Pivoting
07:14 – Raising Nearly $400M and Surviving the Hardest Fundraise During COVID
10:46 – Why SeatGeek Walked Away from Its SPAC IPO
13:57 – How to Raise Money Against a Monopoly Like Ticketmaster
17:02 – The Hiring Mistakes That Nearly Hurt SeatGeek’s Culture
19:08 – How AI Will Transform Live Entertainment and Ticketing
22:19 – Regulation, Competition, and Jack Groetzinger’s Advice for Founders
Hosted by Isabelle Johannessen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.
