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We went behind the scenes to see how Ferrero, an Italian company, is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
00:00 – Intro
01:42 – Inside the Franklin Park Factory
02:01 – Buying American Brands
06:47 – Investing In R&D
09:23 – How Nutella Was Invented
10:18 – Nutella Peanut
11:10 – Ferrero’s Ingredient Sourcing
12:50 – Ferrero’s Bloomington Chocolate Factory
14:10 – Building a New Factory For Kinder Bueno
17:23 – Can Ferrero Win Over America?
19:05 – Credits
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#ferrero #nutella #kinderbueno #madeinamerica
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How Ferrero Went From Nutella To A Global Candy Empire | Made In America
