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Investors want founders who understand the financial reality of their business. Messy data, misunderstood metrics, or waiting until you’re nearly out of cash to start fundraising can cost founders leverage, valuation, and even a term sheet.
In this episode of Build Mode, host Isabelle Johannesen sits down with Sasha Orloff, founder and CEO of Puzzle and Startup Battlefield alum, to talk about what he’s learned from building companies that have raised more than $1 billion collectively.
Sasha breaks down what investors look for during fundraising, which financial metrics founders should know by heart, and why VCs don’t expect your startup to be perfect—they expect you to understand its reality. He also shares how he nearly lost a term sheet because his data room wasn’t ready, how fundraising diligence changes as a startup grows, and why getting your financial house in order can help founders raise with more confidence and leverage.
They get into:
– What raising more than $1 billion across multiple companies taught Sasha about fundraising
– Why investors value founders who have a strong grasp of their company’s financial reality
– The financial metrics founders should know before pitching VCs
How investor expectations change from pre-seed and seed through Series A, B, and beyond
– Why revenue growth and the quality of that revenue are critical fundraising metrics
– How runway, margins, sales efficiency, and profitability factor into investor decisions
– Why waiting until you’re running out of cash can hurt your fundraising leverage
– How Sasha nearly lost a term sheet because his data room wasn’t ready
– Why financial organization and compliance can influence investor confidence and startup valuations
– What founders should have prepared for the due diligence process
– Why VCs don’t expect perfection—and why being honest about what isn’t working can make for a stronger pitch
– How Sasha’s own fundraising and finance frustrations ultimately led him to build Puzzle
– How AI could change the way startups manage accounting and understand their financial health
Chapters:
00:00 – Why VCs Want Founders Who Understand Reality
01:26 – Sasha Orloff’s Journey to Building Puzzle
05:05 – Why Puzzle Started With Startup Founders
08:38 – What Founders Should Know Before Fundraising
11:08 – What Investors Look for During Due Diligence
14:37 – Understanding the Financial Health of Your Startup
17:52 – The Financial Mistakes Founders Make
20:19 – When Startups Need Accountants and Finance Teams
24:04 – How Sasha Almost Lost a Term Sheet
26:10 – The Financial Metrics Founders Should Know Cold
28:20 – Lessons From Raising $1B+ Across Multiple Companies
31:45 – Why Financial Readiness Matters to Investors
33:49 – How AI Is Changing Startup Accounting
37:17 – Inside Puzzle’s Series A With General Catalyst
38:52 – Launching Puzzle at Startup Battlefield
40:38 – Sasha’s Advice for Early-Stage Founders
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New episodes of Build Mode drop every Thursday.
